Migrating Lines and UNIMATIC Unveil "Be Present" Collection at Milan Design Week 2025

Popular artist Migrating Lines and Italian watch brand UNIMATIC are teaming up for their collaborative project "Be Present" at Milan Design Week 2025. The event will take place from April 7th to 12th at the UNIMATIC Flagship Store, transforming the space into an immersive blend of art and horology.

Nenad Pantelic • April 6, 2025

migrating lines unimatic collection — The "Be Present" collection features twelve strap, each representing a two-hour window of the day, from sunset to sunrise - Photo: @UnimaticWatches

At the core of this collaboration is a limited edition collection of watch straps, representing the unique artistic universe of Migrating Lines. These straps are not just accessories, but they are narrative pieces that express the artist's philosophy: "There is no past. There is no future. The only thing that exists is the present, constantly shaped by what we choose to create."

The "Be Present" collection features twelve strap designs, each representing a two-hour window of the day, from sunset to sunrise. Straps aim to serve as reminders that time is not just a measure of hours, but of the stories we live and the memories we create. Each strap encourages the wearer to "claim the now," reflecting the idea that our creations within time are what truly define us.

Beyond the exclusive straps, the event will feature a full takeover of the UNIMATIC flagship store. Attendees will have the opportunity to buy exclusive merchandise and view other works by Migrating Lines.

The "Be Present" exhibition will be open daily from 11 am to 7 pm promising to be a highlight for those who appreciate art, design, and the connection between time and human creativity.

UNIMATIC Stands Out, Again

It takes a bold spirit for a brand to truly reimagine its watches and straps as canvases for artistic expression, a leap few are willing to take. UNIMATIC is willingly doing so. The brand consistently shows courage by venturing into new creative territories.

I truly respect and admire Unimatic for their visionary mindset, incredible creative output, and awesome experiences they are delivering to their brand and us, their dedicated fans.