StrapHabit and Brodinkee Launch 2025 Charity Project with New Pink Sailcloth Strap
Real men wear pink! Watch strap brand StrapHabit has once again partnered with Brodinkee, a well-known personality in the watch enthusiast community, for their 2025 fundraising campaign. Continuing their annual support for the American Cancer Society, this year's collaboration features the new Sailcloth Pink Strap, with 100% of proceeds being donated.
Nenad Pantelic • September 5, 2025
For the 2025 campaign StrapHabit x Brodinkee offer deployant-style strap made from bright pink sailcloth material with contrasting black stitching.
A discreetly placed logo is located on the inside of the clasp.
The strap is available in multiple lug widths, including 18mm, 19mm, 20mm, 21mm, and 22mm.
Each strap is sold with a brushed silver deployant buckle, and a black buckle is available as an additional purchase.
StrapHabit x Brodinkee are donating the entire $49 purchase price of this strap to The American Cancer Society.
Of course, due to the charitable nature of the campaign, standard store discounts and promotional codes will not apply to these items.
This project continues a multi-year partnership. Over the years StrapHabit and Brodinkee have donated over $50,000 to the American Cancer Society.
Where To Buy?
You can buy it directly from the StrapHabit website. Here is the link to the product page.
Shopping through StrapHabit is a seamless experience with no hiccups. They ship worldwide. International shipping is very affordable and for US customers it is free on all orders above $60.
Making It Happen
All the credit for this project's continued success really goes to StrapHabit and Brodinkee. They spearheaded this entire effort, showing the amazing things that can happen when they channel their passion for this hobby into a genuine way to give back.
For me, the pink strap is also a personal reminder of what a special community we have. It shows how our dedication can create a positive impact.
What are you wearing this fall? Real men wear pink!