StrapMill Canada Launches Pink Shirt Day Fundraising Initiative Against Bullying

Every year on the last Wednesday of February, communities across British Columbia transform into an "Army of Pink" as people unite to take a stand against bullying. This year, StrapMill Canada is joining the movement with a unique fundraising initiative.

Nenad Pantelic • February 4, 2026

StrapMill Canada has created two distinctive pink watch straps designed to support Pink Shirt Day and the CKNW Kids' Fund.

Watch enthusiasts can choose between the Pink Shirt Day Loop Seatbelt Watch Strap (pass-through style) or the Pink Shirt Day 2-Piece Loop Seatbelt Watch Strap (two-piece design). Both choices are made from a tough seatbelt weave, and come in a vibrant shade of pink.

What makes these straps special isn't just their quality or appearance. It's the fact that 100% of proceeds go directly to the CKNW Kids' Fund Pink Shirt Day initiative.

Why Pink Shirt Day Matters

Pink Shirt Day has become a powerful movement that extends beyond a single day of wearing pink. The funds raised through initiatives like StrapMill Canada's watch straps support organizations dedicated to promoting children's healthy self-esteem and positive relationships. These programs teach essential life skills like empathy, compassion, and kindness. The goal is to help children build resilience and to create supportive communities.

The impact is significant. Each year, the CKNW Kids' Fund raises close to $3 million through Pink Shirt Day merchandise sales and donations. These resources fuel programs that make a real difference in young people's lives, helping them develop the confidence and emotional intelligence needed to navigate relationships both with peers and themselves.

Spreading Kindness Both Online and Off

In today's world, bullying takes many forms. Pink Shirt Day encourages everyone to stand up against bullying in all its manifestations, whether in schools, workplaces, online platforms, or neighborhoods. By wearing pink we can send a clear message: kindness matters, and everyone has a role to play in creating safer, more supportive environments for children.

How You Can Help

Supporting this cause is simple. Visit StrapMill Canada to purchase one of their Pink Shirt Day watch straps. If you prefer to contribute directly, you can also donate through the official Pink Shirt Day portal at pinkshirtday.ca.

And of course, last but not least, a huge kudos to StrapMill Canada. They deserve full credit for this initiative. They've shown that businesses can be forces for good in their communities, using their platform and products to make a difference 🩷